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#FinanceYourDance : How To Fund Your Dance Dream And Be Financially Free
#FinanceYourDance:The Top 5 Ways To Build Wea…
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This post is part of our #FinanceYourDance series that we've created to help support you in your pursuit to get financial support for your projects, and build financial stability and…

#FinanceYourDance:The Top 5 Ways To Build Wea…
Video: “Inside New York City Dance” TV Show Promo
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Our new dance television show is here! From Executive Producer, CEO, and host of The Kiner Hour radio show, Ashani Mfuko,  we present our brand new television show, "Inside New…

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Hip-Hopography Street Dance Photographer, Amanda Adams-Louis, Tonight On The Kiner Hour Radio Show
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Lafotographeuse Photo from The Ladies Of Hip-Hop Festival 2011
 

Tonight, on The Kiner Hour – Let’s Talk Dance with Ashani Mfuko radio show,  street dance photographer, Amanda Adams-Louis, A.K.A. "Lafotographeuse". Amanda is…

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Video: Joffrey Mavericks of American Dance – Exclusive Interviews From The Film Premiere In NYC
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Video: Ailey II Artistic Director, Sylvia Waters Talks About Her Final Season With The Company
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Photo: Sylvia Waters with Ashani Mfuko, Host of The Kiner Hour Radio Show
 

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Dance Marketing 101: The Top 10 Keys To An E-P-I-C Marketing Plan
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The fact that you’re reading this post says that you’re serious about growing your dance business or brand, and you recognize that Effective, Personalized, Intriguing, and Consistent marketing is an absolute MUST…

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Enforced Arch Photo: "Please Don't Touch"
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You are browsing the archive for 2011 October .

An In-Depth Introduction To Modern Dance Techniques

October 31, 2011

Ruth Andrien’s Technique Class, ADF 2009. photo credit: Joshua Legg

It’s been a little while since a dance book caught my eye, and reminded me of just how important reading about dance is for dance students and professionals. I remember taking academic dance classes during college, as a Dance Major, and enjoying learning about dance from a different perspective. A perspective that didn’t actually involve dancing, but was quite informative, and eye-opening nonetheless.

Joshua Legg’s book entitled, “Introduction To Modern Dance Techniques”, is  the type of book that I think every young dancer, and every Modern Dance Teacher should definitely read. Joshua calls it, “A Biography of Modernist Dance Training”.  Here is a snippet about what the book covers, taken from Joshua Legg’s website:

“Bringing together many of the major modern dance techniques from the last 80 years, this engaging account is the first of its kind. The informative discussion starts by mapping the historical development of modern dance: in the late 19th century, a new dance emerged—not yet known as modern dance—that rejected social strictures and ballet as well. With insight into the personalities and purposes of modern dance’s vanguard—including Martha Graham, Lester Horton, José Limón, and Merce Cunningham—this compilation provides a comparative approach that will enable students to discern which technique best suits them and dispel the idea that there is a single, universal modern dance technique.”

I haven’t purchased or read the book yet, but I definitely plan to do so. Reading about dance history, and different techniques is just another tool that enhances your skills as a dancer and dance teacher. I look forward to learning more about Modern dance through this book, and I hope that you do too.

Learn more about the book and get the link to pre-order your copy HERE.

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Make A Donation To The Kiner Hour Breast Cancer Charity Event

October 27, 2011

Tonight is our radio show’s 1-yr anniversary breast cancer charity event, at The Triad Theatre in New York City. We are honoring house dance master, Marjory Smarth, and donating partial proceeds from the event to one of our radio show listeners, who is currently battling breast cancer.

So many of you, our gracious readers, Facebook fans, and Twitter followers, have asked for an opportunity to make a donation, and we appreciate that very much. If you are not able to attend our event tonight, but you would like to make a donation, you may do so online, via the Donate link below. 100% of your donation will go to our special radio show listener, currently battling breast cancer. She has asked to remain anonymous in all of our promoting of this event, and we respect her privacy.

Feel free to make a tax deductible donation below, and share this post on Facebook and Twitter.


Thank you for your support! Learn more about breast cancer awareness, early detection, and prevention here, http://www.breastcancer.org/.


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The Dance Moms Phenomenon – Are Dance Competitions A Bad Thing?

October 19, 2011

Photo Credit: http://freestockphotos.biz

This is a guest blog post from our PR Intern, Jordon Cloud.

For many young dancers and dance studio owners, the question of whether or not to participate in competitive dance is bound to come up. Some parents choose to seek out studios that dance competitively while others will go out of their way to avoid this scene.

Television shows such “Dance Moms” and “Toddlers and Tiaras” have brought up some major concerns regarding the world of competitive talent and beauty competitions for young people. While there is certainly a fair share of stage moms and egotistical directors within this community, the competition scene isn’t all negative. However, it’s also not a community for everyone. It is important that as a dancer or dance studio owner, you give yourself the chance to really understand what you’re looking for when it comes to dance. Read this list of pro’s and con’s to get in touch with what it is that you want for your studio.

The Pro’s and Con’s of Competitive Dance

Pro’s:

  1. Opportunities to travel. Competitions are held all over the country on a seasonal calendar. If the funds are available, dancers can have the chance to travel all the way across the country. However, it can also be exciting to explore the competition dance communities within more local boundaries.
  2. Meet new people. Competitions give students and teachers the chance to meet new dancers from all over the country. Although some studios don’t encourage fraternizing with the competition, it can be a great learning experience to sit down and talk with other people who are immersed in a similar environment.
  3. Master classes with well-known dancers are often available at competitions. This can give dancers the opportunity to learn new styles and take classes with new people. These teachers often serve as judges for the competition, which can be exciting for young dancers who will be performing for them.
  4. Confidence is key. For young people who are beginning to develop their own personal identity, the idea of dancing competitively can be a great ego boost.  No matter your age, it is exciting to be able to dress up and perform choreography that you have shed your blood, sweat, and tears for.

Photo Credit: http://freestockphotos.biz

Con’s:

  1. Dance competitions can be very expensive. You must factor in travel expenses, costumes, competition fees, warm-up gear, and more to your budget. If this adds up to be too expensive for your dancers families, it is probably best that you forgo this option. If you end up getting high scores, you may be invited to the next step up in the competition
  2. Be prepared to invest even more of your time in dance. In order to live up to the standards of synchronization and technique, there is a huge time commitment involved. A six day a week dance schedule is not unusual for competitive dancers as young as five. This includes several hours of technique as well as a very strict rehearsal schedule in order to be ready for competition.
  3. Culture Shock! If this is your studio’s first time at a competition, there will likely be a sense of culture shock for your students. For those who have never been around the competition dance scene, it can be surprising to see girls as young as five wearing fake eyelashes and barely there costumes.  If this image makes you uncomfortable then competitive dance is probably not for you.
  4. Insecurities can arise. Although competitive dance can help students gain confidence, it can also bring up a great amount of insecurity as dancers begin to compare themselves to one another. Some of the teenage competitors have been competing for many years and have gained reputations as dancers who are near impossible to beat. For teenagers who have never been a part of competitions, this concept can be very disheartening.
  5. Dance becomes less of an art, more of a sport. You will find that competition judges seem to judge more on the height of the kick rather than the passion behind the dancer.

As a dance studio owner, no matter what you decide it is important that you communicate with your dancers and their parents regarding the reasons behind your choice. If you do decide to participate in the competitive dance scene, be sure that everyone involved understands the breakdown of the financial expectations and time commitment.

While the negative aspects of competitive dance can be intimidating, it is really up to the dancers to come into this environment with a positive attitude. It is important to remember that competition is not for everyone but for those who do choose to get involved, it is a huge commitment.

How do you feel about dance competitions? Do you think they’re a good thing? Do you think shows like Dance Moms have a negative effect on the way dance competitions are viewed?

Please leave a comment below, and share this post on Facebook and Twitter.

This is a guest blog post by Jordon Cloud, PR Intern at Kiner Enterprises Inc. You can check out her blog at, http://socialrhythms.wordpress.com.

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The World Premiere of The Kiner Hour Radio Show 1-Yr Anniversary Promo Video

October 18, 2011

The Kiner Hour – Let’s Talk Dance with Ashani Mfuko Internet Radio Show Celebrates Our 1-Yr Anniversary with a Charity Event at The Triad Theater in New York City, on Thursday, Oct. 27, 2011 at 8:30 pm. In recognition of Breast Cancer Awareness Month, we are honoring House Dance icon, and Breast Cancer Survivor, Marjory Smarth, and donating partial funds from this event, to one of our radio show fans, who is currently battling breast cancer.

There will be dance performances, stand-up comedy, a special video showing, a raffle, drinks, and fun!! Hope to see you there!

Check out the world premiere of our promo video below! Like it, Comment, and Share it on Facebook and Twitter!

You must RSVP to attend this event. Click HERE to RSVP!

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For Dance Teachers: How To Find a Balance Between Mentoring and Teaching

October 12, 2011

This is a guest blog post from our PR Intern, Jordon Cloud.

Anyone who dances professionally or even recreationally can most likely look back on their dance experience and recall at least one individual who has heavily influenced their will to keep dancing. It may be a parent, an artist of another discipline or another person who has actively pursued a career in dance. Thinking back to those times when we so eager to live our passions, it is interesting to recognize, and sometimes easy to forget that as teachers and performers we are putting ourselves in that position everyday when we are surrounded by a younger generation of movers.

As someone who is currently a student at a public University, I think that it is especially important to remember that the students you are teaching look up to you in more ways than one. They are interested in not only your ability to dance, but also your ability to live your life. For many young students, their dance teachers are the coolest, most creative people that they know outside of their families. This is an important thing to remember especially when you’re teaching young people who are just beginning to make big life decisions.

Important things to remember when conducting your life as an individual that your students look up to:

Define your role. Do you want your students to know how your day went? What if you had a bad break up or a death in the family? Sometimes it’s best to keep these things under wraps, as hard as it may be. As a dance teacher, you have to remember that you are putting yourself into the eye of the community as a leader in more ways than one. Nobody expects you to be perfect, but the pressure to stay happy and eager to work is something that everyone needs to address.

Watch what you say online. Are you going to be the teacher that accepts friend requests from all of your students? That’s probably not the best idea. Even if you keep your Facebook or Twitter feeds relatively PG, you don’t want your students to see the accidentally tagged photo of you at a night out with your friends. While it may seem like something you can control, especially with all privacy options available, you can’t typically control what other people are saying to you publicly.

Don’t play favorites. Young people can sometimes take even the smallest of comments very seriously. We all remember who the favorite dancer was at any given school that we’ve trained at. We may also remember what it feels like to be the favorite. Sometimes being the favorite student can ostracize a that person from the rest of the group or cause big egos to grow. Jealousy can run rampant especially in a field where so much of our experience is based on getting noticed. Pay attention to who you are speaking to in class and encourage all of your dancers to do their best no matter what.

Don’t keep secrets. Are you the cool teacher that your students come to and confide in? In some situations, you may be the one that your students want to come to to tell secrets about serious issues such as eating disorders or promiscuous behavior. Although it might feel good that they trust you to that degree, they will be crushed when you end up passing the information along to someone who is in the position to help. Unless you are a trained mental health physician, don’t try to talk your students through serious issues, even if you have been there before.

Encourage Individuality. We all know how it feels to be the odd one out in a group of people who have known each other for a long time. At dance studios it happens all the time! When teaching dance, do your best to foster an environment where the students can rely on one another for emotional support but at the same time can respect each other despite their differences.

We can all remember a time when one of our favorite teachers moved away or stopped working at the school that we attended. It was a disappointing experience not only because we would be missing the teacher that we had grown attached to, but also because we would have to get to know a new teacher who may be a lot different from our favorite.  The fact is that life changes and we can’t stay in the same place forever. However, for young and impressionable students, this is sometimes a concept that is hard to understand. Communication is KEY in the field of dance. Make sure that everyone around you knows what’s going on in order to avoid hurt feelings. Rumors travel fast so it is important that your students know what’s going on to avoid speculation.

I’ve learned that if you’re pursuing a dance career simply in hope of becoming the star of the stage, you’re not going to get very far. As performers we have the responsibility to create a community filled with collaboration, respect and encouragement. Sometimes this is easier said than done.

As dancers we share things all the time; our emotions, our personal stories and of course our physical capabilities. As dance teachers however, we must be careful not to share too much! No matter what, your students will look up to you. Be sure to look back to your past experiences and remember what has helped or hindered you in terms of dance mentorship throughout your career. Personally, I have shared some of the most intimate experiences with my dance mentors. In the end it all comes down to how they are able to respond to personal information and issues.  Remember to be the best person you can be when in a teaching position because young eyes are watching and listening!

If you found this post helpful, please leave a comment below and share this post on Facebook and Twitter.

This is a guest blog post by Jordon Cloud, PR Intern at Kiner Enterprises Inc. You can check out her blog at, http://socialrhythms.wordpress.com.

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The Dancer’s Top 7 Secrets To Financial Freedom

October 11, 2011

Photo Credit: http://freestockphotos.biz

As dancers, we must learn to create consistency and stability in a very inconsistent and unstable career path, in order to not only survive, but thrive financially. We’ve all made mistakes (Lord knows I have) along the way, like making a ton of money one year, and having nothing substantial to show for it the next year, when things are a little slower. But what matters is that you get smart, and start creating a financially prosperous life to match the wonderful career that you love so much.

Here Are The Dancer’s Top 7 Secrets To Financial Freedom:

1) Prepare For The Worst. I think one of the worst-case scenarios for most dancers is getting injured, and not being able to dance. Whether you’re a teacher, or a performer, an injury can really set you back. So how do you prepare for the worst-case scenario? Have an emergency fund. We’ve all heard this term at some point. An emergency fund is basically a savings account which holds 3-6 mos. worth of your monthly income, so that in the event that you are sick, injured, laid off, or out work for a period of time, you are still able to cover your monthly bills and expenses. It can also be very helpful to cover emergencies like physical therapy, surgery, or other unexpected healthcare-related expenses, if you don’t have health insurance. An emergency fund is a must for survival and financial freedom in this industry.

2) Separate Needs From Wants. Am I suggesting that those brand new sneakers, shoes, or bags that you want to buy are NOT necessities? Yup, that’s exactly what I’m saying. A need is something that is crucial to your daily survival i.e. food, clothing, shelter, transportation, personal hygiene items, etc. That Starbucks Frappuccino is a want. That new iPhone, iPad, or other gadget that you were planning on buying with your next paycheck, yeah, that’s a want too. Get serious with yourself, and respect your money. If you have debt and/or don’t have at least 6-mos. worth of your income in savings, then you need to say goodbye to wants, and focus solely on your needs (at least for the time being).

3) Remember That You Have Survived On Much Less Than What You’re Making Now. We’ve all had those times when we were broke, when the jobs weren’t there, or when things slowed down significantly for one reason or another. As hard as those times were, I imagine that, if you’re anything like me, you survived. It may not have been easy, but you got through it. You probably were forced to focus on your needs only, with such limited funds. Well, put yourself in that same mindset now, so that when the lean times come again (and they will), you have a cushion to survive those times in a comfortable manner.

4) Track Your Spending. Budget is not a four-letter word. Budgets are your friend. If you don’t have a budget, how can you possibly know where your money is going and why? It is crucial to create a monthly budget, and also set financial goals for paying down your debt, building up your savings account, setting aside money for investing, preparing for retirement, etc. You can’t do that if you don’t have a budget, and aren’t tracking your spending, which leads me to number five…

5) Pay With Cash. There’s something about handing someone your hard-earned cash, and seeing that money disappear from your wallet. It tends to make all of us a little more careful about how we spend our money. Well, this can be a great way of living when you’re trying to stick to a budget, and precisely track your spending. Take it back to the old-school way. Get cash once-a-week for your allotted spending, put the cash in labeled envelopes for food, transportation, utilities, rent, etc., and when the allotted money for a particular thing is gone, that’s it. No more spending.

6) Make Saving Money Automatic. Whether you have it automatically transferred out of your checking account at your bank, or you physically take 10 or 20 percent of cash from each check and deposit it yourself, make it automatic, a no-brainer, something that is a given, and non-negotiable. Then forget that it’s there. No tapping into your savings because Loehman’s or Macy’s is having a blowout sale, or because that thing you’ve been wanting to buy on ebay has been marked down.

7) Be Discerning. On the road to financial freedom, there are many challenges and distractions. Be discerning. If your friends are going out for drinks or out to eat, and you know that that does not fit into your budget that week, stay home. Don’t use your credit card, and don’t tap into money that’s supposed to be for something else. Another thing. Stay away from layaways. Certain stores, like Marshall’s, Burlington Coat Factory, and others, still offer layaway plans. Stay away from those because you tend to spend more than you should be spending because you’re not paying for it all at one time. Negotiate a better deal with your cell phone company, cable company, and insurance company. Be discerning.

All in all, remember that less is more. Don’t fill your life with unnecessary stuff, and put yourself in unstable financial situations, when you have the power to create the financially prosperous life that so many people believe that dancers can not have. We can all have financial freedom. We can all have financial stability. It’s all in how we use and spend the money that we have. Be smart. Be discerning, and respect your money.

Do you have any additional financial tips or advice to offer? Have ever learned a hard lesson in your dance career due to lack of finances or poor decisions? Did you find this post helpful?

Leave a comment below, and share this post on Facebook and Twitter, and let’s get this conversation started among dancers online.

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10 Lessons Dancers Can Learn From Steve Jobs

October 6, 2011

Steve Jobs, Former CEO of Apple and Pixar Photo Credit: http://techdesk.info

“Visionary, revolutionary, transformative, innovative, pioneering — some of the many words used to describe the incredible life and career of Steve Jobs.” ~ Youtube Spotlight

Steve Jobs, Apple Co-Founder, and the genius who inspired the Mac computer, iPodiPhone and iPad died on Wednesday, October 5, 2011, at the age of 56 after a long battle with pancreatic cancer.

Read more: http://www.foxnews.com/scitech/2011/10/06/world-mourns-loss-steve-jobs/#ixzz1a0V6dawn

Mr. Jobs’ legacy is one that not only changed the lives of individuals and businesses all over the world, but also changed our world for the better, through his innovative creations at Apple, and his passion for his work and for life. There is much that we can learn, as dancers, from Steve Jobs and his beliefs, values, failures, success, and legacy.

Here are 10 Lessons Dancers Can Learn From Steve Jobs (*Please note: All of the quotes below are quotes by Steve Jobs.):

1. Anyone can innovate. “Innovation distinguishes between a leader and a follower.” Innovation is not so much about having a special gift, skill, or educational background. It’s really about the ability to be creative, trust your instincts, act on what you believe, and take risks. Just because someone else hasn’t done it before, or YOU haven’t done it before, doesn’t mean that it can’t be done. Have an idea? Don’t sit home and think about it. Get up and make it happen!

2. Failure is not final. “I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.” Always remember that, as long as you’re alive, you can always make a comeback, and recover from any situation. When you have breath, and life, you have infinite possibilities. What you may think is the end, your worst nightmare, or your worst-case scenario, is actually a situation that will build your character, your inner strength, and put your entire life into perspective.

3. Streamline Your Focus.….and it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” – Business Week 2004 What you say no to is probably even more important than what you say yes to. It’s the no’s that help you to stay focused on your specific goals and stay in harmony with your values.

4. It’s not all about money. “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.” We know that dancers don’t get into this business for the money, because frankly, dancers don’t generally make a lot of money (that’s not to say that it’s not possible to make a lot of money in this industry). Always remember WHY you do what you do. Is it because of how it makes you feel inside? Is it because of how it makes others feel? Keep in mind what motivates you besides money, because money comes and goes, but your inspiration, motivation, and purpose, always last.

5. Be True To Yourself, Even If People Think You’re Crazy. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” Dancers are certainly cut from a different cloth. We don’t exactly fit in with the masses. We’re creative, rebellious, and determined to do what we love at all costs. Injuries, lack of money, stiff competition, inconsistency, poor business practices, and limited funding for the arts won’t stop us. How crazy is that?! But it’s ok, because we’re living our dream, feeding our soul, and changing the world through dance. Never apologize for being who you are. God created you for a purpose.

6. Follow YOUR Dream, Not Someone Else’s. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Isn’t it funny how your family, friends, colleagues, or significant other may have all sorts of ideas about what you should be doing with your life and career? But the truth is, it’s YOUR life and career, not someone else’s. So don’t let the thoughts, ideas, or doubts of others get you off track. You know what you love, you know what your passion is. Don’t second guess it. Just find a way to make your dream a reality.

7. Be Selective. “I’m as proud of what we don’t do as I am of what we do. Quality is more important than quantity. One home run is much better than two doubles.” You should not and can not do everything. There are some opportunities that you will have to let pass you by, and that’s okay. I always say that, you have to say no to what’s “good”, so that you can say yes to what’s “great”. You can’t have it both ways. Being selective can be a sacrifice at times, but it’s totally worth it.

8. Don’t Quit. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Dancers, we have it very rough. This career is certainly not for the faint of heart. But what will make or break you is whether or not you keep going, and pushing towards your goals and dreams, or choose to give up and quit. If you quit, then you’re guaranteed not to reach your goals. If you keep going, your goals and dreams become more attainable everyday. Quitting is not an option.

9. Disappointments Can Be A Blessing In Disguise. “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” I can remember being cut at auditions for gigs that I thought would be my “Big Break”, and feeling so disappointed. But the fact of the matter is, if I’d gotten those gigs, I would not be who I am, and where I am today. I would’ve been on a completely different path. So take the disappointments of life as a steering guide, and an opportunity to reflect or re-focus. Remember, it’s not the end of the world. It’s actually just the beginning.

10. Never Settle. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” – Stanford commencement speech 2005.

This quotes says it all.

How has Steve Jobs life and legacy inspired you? Please share your thoughts and comments below. Our prayers go out to his family and friends during this difficult time.
Check out one of Steve’s most famous speaking engagements below. The 2005 Stanford Commencement Address.
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Dance Studio Business and Marketing Tips

October 5, 2011

Photo Credit: http://freestockphotos.biz

This past Monday, we hosted our weekly #LetsTalkDance Tweetchat, at our new time, 10-11 pm EST, and the topic of discussion was dance studio business and marketing. We discussed everything from, what it takes to run a successful dance studio, and what we look for when choosing a dance studio, to the most common ways people learn about a dance studio. It was an incredible discussion with a ton of dancers, dance teachers, dance studio owners, and dance administrators, and there was a lot of valuable feedback shared.

The discussion was so good, that I felt it was necessary to share some of it with you, here on our blog. The best way to be a part of the discussion however, is to join our weekly Let’s Talk Dance Tweetchat, every Monday night, 10-11 pm EST.

Here are the questions that were asked during the Tweetchat, along with a few of the awesome responses to the questions:

Question 1: What are the 3 most important aspects of a successful dance studio?

  • @kinerenterprise: Great teaching staff, great customer service, & a dance studio owner who creates a positive atmosphere.
  • @Morphing: 1) Quality of teachers  2) Accesibility 3) Dependability.
  • @SheenaJeffers: 1. The teachers  2. Atmosphere created  3. Separating for enjoyment & pre-prof tracks.
  • @HolaLolaD:  Good teachers, performances/showing face in the community, nurturing atmosphere.
  • @arteyco:  1. the quality of teachers team. 2. the quality of space 3. the excellence of the administration staff.
  • @SherronU: Knowledge: Experienced, qualified, passionate instructors that motivate & inspire!
  • @jordoncloud: Talented & creative teachers, a variety of class options, and a welcoming environment.

Question 2: When choosing a dance studio, what is most important to you? Rates, teachers, classes, etc.?

  • @mgon:  1. Location. 2. Teachers.
  • @chrismcdaniel08: For me the quality and progression of class is most important. As well as rates,unfortunately.
  • @morphing: Quality of teachers (STEPS) (Maggie Black).
  • @jordoncloud: Availability of modern classes is important to me. Also access to experienced teachers.
  • @seetdance: 1. location 2. the floor (has to be sprung or old timber) 3. natural light.
  • @chrismcdaniel08: Teacher credibility, company connections (where do graduates go afterwards?) And learning atmosphere.
  • @SheenaJeffers: Passion is contagious! I want teachers who adore and respect the art so deeply, that the studio is engulfed in that momentum!

Question 3: Where do you normally learn about dance studios in your local area? Facebook? Google? Youtube? Twitter, etc.?

  • @jordoncloud: I typically attend new studios based on referrals from friends. If a friend suggests a studio, I’m there.
  • @daniil: Recommendations of colleagues
  • @morphing: I depend entirely on “word of mouth” from dancers I trust. Tend to go to website, studio itself.
  • @chrismcdaniel08: Twitter has been AMAZING in getting word around.Word of mouth in the small but huge dance world goes far too!
  • @arteycoI learned very much of dance on youtube and on Twitter.

Question 4: What are some marketing tips for dance studios to grow their businesses?

  • @AngelaMaracle:  Have a great webpage where people can see what you do, what you offer.
  • @stylish_soul: Might be cheesy, but I think social media contests for free or discounted class cards are great.
  • @HolaLolaD: Some kind of new student promotion! And advertise everywhere.
  • @SherronU: (1)Personal Recommendations! ~Bring a friend!(2)WebSite/Internet Marketing (3) Community~ OpenHouse

Question 5: What is one thing that would deter you from taking classes at a particular dance studio?

  • @jordoncloud: I wont stick around if I sense negativity or rude personalities. Such a turn off.
  • @HolaLolaD:  Unhealthy competitive environment.
  • @mgon:  Rushed lessons that cannot be properly learned, thus enjoyed.
  • @morphing: Attitude of studio, attitude of studio reflected in students.

What do you think? Do you have anything to add? Post your comment below. And remember, we discuss different topics every week on our Tweetchat, so don’t forget to join the discussion every Monday night, 10-11 pm EST.

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